Stiebel Eltron UK signs signs major partnership deal
to overviewMersey based renewable energy giant signs major partnership deal
Wirral-based global renewable energy product manufacturer Stiebel Eltron – dubbed the BMW of the heat pump industry – has signed a major partnership agreement with the UK's biggest supplier of domestic underfloor heating systems, Nu-Heat Underfloor & Renewables..
German owned Stiebel Eltron's deal with South West based Nu-Heat follows a trial of its products with the national supplier that saw heat pumps sales surge, despite the recession.
"This is a terrifically exciting deal for Stiebel Eltron UK that will unleash a significant number of new sales opportunities across a range of products," said Stiebel Eltron UK managing director, Mark McManus. "Nu-Heat is the UK leader in its field and this alliance is a massive stride forward for Stiebel Eltron and our presence in the UK green energy market. It is further testament to the standard of our products and our standing as one of the world's premier manufacturers of low carbon, green energy heat pumps. Moreover, this deal comes at just the right time as heat pump sales are rising and awareness of the huge role they have to play in the green energy revolution is increasing."
Nu-Heat’s Sales and Marketing Director, Adrian Troop, said he is enormously excited by the deal and predicted that heat pump sales would double in 2010.
“Heating is responsible for more than half UK energy use so renewable energy heat pumps have a vital role to play in helping communities and buildings go green," he said. "This deal really is about a future where heat pumps and underfloor heating will become far more commonplace in both homes and commercial buildings. Already this year we have seen a 70pc increase in sales and this deal gives Nu-Heat customers access to a whole range of competitively priced, top of the range heat pumps. Furthermore, the size and power of Stiebel Eltron’s larger heat pumps, which provide an output of up to 400kW, is especially interesting as they can work in very large commercial buildings like hospitals and factories. This is a great selling point to installers and developers who are coming under greater pressure to use green energy products.”
Mr McManus said the partnership will aim to spread awareness of the huge financial incentives available to help property owners meet the cost of installing green energy products.
"There are a number of grants, tax breaks and Government incentives to help pay for renewable energy products," he said. "Grant schemes such as the Low Carbon Building Programme, for example, can pay for up to half the cost of buying renewable products. The Enhanced Capital Allowance Scheme enables organisations to write off the whole of the capital cost of their investment in low carbon technologies against their taxable profits. Moreover, VAT on renewable energy products is just 5pc.”
Renewable Energy / Heat pump background
In June 2008 the Prime Minister unveiled a £100bn renewable energy plan he described as a “Green Revolution” and “the most dramatic change in energy policy since the advent of nuclear power.” He said he wanted to reach the EU imposed target of producing 20pc of the country’s energy from renewable sources by 2020. In 2006 just 1.5pc of UK energy was produced by renewable sources. This will require £100bn of private investment which the Government plans to encourage with grants and financial incentives. Mr Brown said that by 2020 renewable energy would account for 30pc of electricity supply, 14pc of heat supply and up to 10pc of transport fuel. The Government has further set its own target of reducing the UK’s carbon emissions by 60pc by 2050.
The average UK household produces over 5 tonnes of CO2 emissions per year with space and water heating accounting for more than 73pc of this. Heating is responsible for almost half of all UK energy use and carbon emissions. At least 70pc of all non-domestic buildings will still be in use by 2050, so there is a huge market for converting existing buildings to renewable energy.
The Government's renewable energy strategy estimates that 160,000 new jobs will be created by the ‘green revolution’ in the UK by 2020.
Heat pumps extract energy from the air, ground or water to produce hot water and heating for a property. They require a small amount of electricity from the national grid to run. Installing a heat pump means the property is no longer at the mercy of volatile oil and gas prices and the heat pump can pay for itself within a matter of years.
