Stiebel Eltron is one of the best and strongest brands in Germany
For the fifth time in a row, the company Stiebel Eltron has been chosen as a "Superbrand". "The repeated award is a great feedback for the brand, which we are very proud of," explains Marketing Manager Claus Kroll-Schlüter. In addition to Stiebel Eltron, brands such as Adidas, Katjes, Miele and Playmobil also received awards.
For more than 24 years, the world's largest trademark evaluation organization has honoured the best and strongest trademarks in over 88 countries. This year was the 8th year of the award in Germany. In cooperation with international market research institutes, independent business, experts nominate the outstanding product and corporate brands of a country. In Germany, 1,350 nominees made it onto the suggestion list. The expert jury, which included personalities from business, politics, the media and universities, selected the 100 best of these - including Stiebel Eltron - according to the same evaluation criteria that apply worldwide. The criteria are: brand dominance, customer loyalty, goodwill, longevity and overall brand acceptance.